Why Text Messages are Taking Over Email Marketing
Text messages are becoming increasingly popular as a means of communication, especially among young people. Here are three reasons why text messages are better than email marketing:
Text messages are more personal. They are less formal than emails and can be more easily customized to the individual recipient.
Text messages are more immediate. People are more likely to read a text message as soon as they receive it, whereas an email might sit in their inbox for days before they get around to reading it.
Text messages are more engaging. Because they are shorter and less formal, text messages are more likely to hold the recipient’s attention than an email.