Text message marketing is a form of direct marketing that allows businesses to communicate with customers or prospects using text messages. Businesses can use text message marketing to send promotional messages, announcements, or simply to stay in touch with their customers.
To get started with text message marketing, businesses first need to identify their target audience. Once the target audience is identified, businesses can then create a list of customers or prospects to receive the text messages. To ensure that the text messages are received, businesses need to use a text message marketing service that uses a short code or a long code.
Once the text message marketing service is set up, businesses can start sending out text messages. The text messages can be sent to the entire list of customers or prospects, or they can be sent to specific groups or individuals. To maximize the effectiveness of the text messages, businesses should include a call to action, such as a promotional code or a link to a landing page.
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