What is Text Message Marketing?

Text message marketing is a type of direct marketing that allows businesses to send promotional messages to customers via text. Customers opt-in to receive these messages, which can include discounts, coupons, sales, and other offers.

Text message marketing can be an effective way to reach customers, as it has a high open and click-through rate. When done properly, it can be a valuable tool for businesses to increase sales and drive customer loyalty.