The Negative Effects of Smartphone Addiction
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People always have their phones on them: Studies show that people check their phones an average of 80 times per day.
People are more likely to respond to a text than an email: Since people are already used to receiving text messages, they are more likely to open and respond to a text message from a business than an email.
Text messages are personal: Text messages are personal and can be customized to each customer. This allows businesses to create a more personal relationship with their customers.