Text Messages vs Email: Which is Better for Marketing?

There are a few reasons that text messages are seen as being better than email for marketing purposes. The first reason is that people are far more likely to read a text message than an email. According to a study done by Pew Research, nearly 97% of people who text message open and read their messages within 15 minutes. Compare that to email where it is estimated that only about 20% of people open and read their email messages.

The second reason is that text messages are less likely to be considered spam than email. This is because people have to opt-in to receive text messages from a company, whereas with email, people can sign up for a mailing list without realizing it. This means that people are more likely to read and respond to text messages because they have chosen to receive them.

The third reason is that text messages can be more personal than email. With text messages, you can include the recipient’s name and create a message that is more likely to get their attention. Email messages are often sent to a large group of people and are not personalized, which can make them less effective.

Overall, text messages are seen as being more effective than email for marketing purposes because they are more likely to be read, less likely to be considered spam, and can be more personal.