Text Messages: The New Way to Stay Connected with Companies

There are plenty of reasons why consumers love text messages from businesses. For one, it’s a quick and easy way to stay in touch with a company without having to pick up the phone or log onto a website. Plus, it’s personal—a text message feels like a note from a friend, rather than a marketing pitch.

Text messages also offer a sense of convenience that other communication channels can’t match. Consumers can read a text message anytime, anywhere—whether they’re in line at the grocery store or taking a break at work. And if they need to reference a previous message, they can simply scroll up to review it.

Finally, text messages offer an element of fun that other business communications lack. Many consumers enjoy the challenge of trying to beat a company’s automated text message system—and they love it when businesses respond with a personalized message.