Text messages are personal

1. Text messages are personal.

Text messages are intimate. They come right to your phone, and you can read them whenever you want. This immediacy and privacy is something that consumers love. They feel like they are the only ones who matter when they get a text from a business.

2. Text messages are convenient.

Text messages are also convenient. You don’t have to stop what you’re doing to check your email or go to a website. You can just quickly read the text and decide if you want to act on it. This convenience is another reason consumers love getting text messages from businesses.

3. Text messages are timely.

Text messages are timely. You can get a text about a sale that’s happening right now, or about an event that’s happening later tonight. This timeliness is yet another reason consumers love getting text messages from businesses.