Text messages are more personal than email marketing

Text messages are more personal than email marketing. You can address your customers by name and use emojis to add personality to your messages. This helps customers feel like they are part of a community, not just a target for marketing.

Text messages are more immediate than email marketing. Customers can read your text messages as soon as they receive them, while emails can get lost in an inbox. This means that you have a better chance of getting your message across with a text.

Text messages are more interactive than email marketing. Customers can reply to your text messages, which gives you an opportunity to start a conversation. This helps you build a relationship with your customers and create loyalty.