Text Messages are Better than Email Marketing

Text messages are better than email marketing for several reasons. First, text messages are generally read within minutes of being received, while emails can sit unopened in someone’s inbox for hours or even days. Second, text messages have a much higher open rate than emails – as high as 98% compared to email’s 20-30% open rate. Finally, people are more likely to respond to a text message than an email, making text messages a more effective way to cultivate leads and customers.