Text Message Marketing: Why It Works

There are a few key reasons why text message marketing works for businesses. First, text messages have a high open rate compared to other marketing channels. People are more likely to read a text message than an email, for example.

Second, text messages are personal. They come directly to the person’s phone, and people are generally more likely to respond to a personal message than a mass message.

Finally, text messages are timely. People can receive them immediately, and businesses can send them out as needed without having to wait for a scheduled email blast. This helps businesses stay top of mind with their customers and keeps them coming back for more.