Text Message Marketing: The Opt-In Solution for Businesses

Text message marketing is a form of permission based marketing that allows businesses to send text messages to customers who have opted in to receive them. The opt-in can be done online or in-store, and customers can opt-out at any time.

Text message marketing is an effective way to reach customers because:

1. It has a high open rate: 97% of text messages are opened, compared to 20% of emails.

2. It has a high click-through rate: customers who receive a text message are more likely to click on a link than customers who receive an email.

3. It is personal: customers are more likely to respond to a text message than an email because it feels more personal.

4. It is timely: businesses can send text messages in real-time, which is perfect for last-minute deals or announcements.

5. It is measurable: businesses can track the number of opt-ins, opt-outs, and clicks, so they can gauge the effectiveness of their text message marketing campaigns.