Text Message Marketing: The New Way to Connect With Customers and Prospects

Text message marketing, also known as SMS marketing, is a form of direct marketing that uses text messages to promote products or services. Businesses can use text message marketing to reach out to their customers and prospects with offers, discounts, or other information.

SMS marketing is a permission-based marketing technique, which means businesses must first get consent from customers or prospects before sending them text messages. Customers can opt in to receive text messages from a business by providing their phone number, either online or in-store.

Once a business has a customer’s consent to send them text messages, they can start creating and sending text message campaigns. These campaigns typically include a promotional offer, such as a discount or coupon, and a call-to-action, such as a link to a website or landing page.

Text message marketing can be an effective way to reach out to customers and prospects, and promote products or services. However, businesses must first get consent from customers or prospects before sending them text messages.