Text Message Marketing: How to Get Started

Text message marketing works by businesses sending promotional or informative text messages to customers who have opted-in to receive them. The opt-in can happen in a variety of ways, but typically customers will either reply to a keyword with a short code or they will input their phone number on a website or at a physical location. Once a customer has opted-in, they will start receiving text messages from the business. These messages can include anything from discounts and coupon codes to information about new products or services.

Text message marketing is a great way for businesses to reach their customers on a personal level. Because customers have opted-in to receive messages from the business, they are more likely to be receptive to the content. Additionally, text messages have a high open rate, meaning that customers are more likely to see and read the message. This makes text message marketing an effective way to reach customers and promote your business.