Text Message Marketing: A New Way to Reach Customers

Text message marketing is a form of direct marketing that uses cell phone numbers as a way to reach consumers. Businesses collect cell phone numbers from customers and then use an automated system to send out mass text messages to those customers. The messages usually include some form of offer or discount, and may also include a link to a landing page or website.

Text message marketing can be an effective way to reach customers, as it has a high open rate and can be personalized. However, it is important to make sure that the messages are relevant and not spam, as this can quickly turn customers off.

There are a few different ways to collect cell phone numbers for text message marketing. One way is to include a sign-up form on your website or landing page. Another way is to collect numbers in-store, either through a physical sign-up sheet or through an electronic system. Finally, you can purchase lists of cell phone numbers from third-party providers.

Once you have a list of numbers, you will need to set up an account with a text message marketing provider. This provider will give you a unique number to use for your messages, and will handle the sending and receiving of messages.

Once your account is set up, you can start creating and sending messages. When creating a message, you will need to include the offer or discount, as well as a call to action. It is also important to keep the message short, as people are more likely to read and respond to a shorter message.

Once you send out a message, you will be able to track its performance. This includes how many people received the message, how many people opened it, and how many people clicked on the link. This information can help you to improve your text message marketing campaigns over time.