The Advantages of Text Messaging
Text messages are immediate. As soon as you send a text message, the recipient gets it. There’s no waiting for them to check their email.
Text messages are personal. You can send a text message to one person or a group of people, and it feels like a more personal communication than an email.
Text messages are less likely to get lost in the shuffle. With so many emails flooding our inboxes every day, it’s easy for marketing messages to get lost. But people are more likely to see and respond to a text message.