September 2021

Text Message Marketing: A New Way to Reach Customers

Text message marketing is a form of direct marketing that uses cell phone numbers as a way to reach consumers. Businesses collect cell phone numbers from customers and then use an automated system to send out mass text messages to those customers. The messages usually include some form of offer or discount, and may also include a link to a landing page or website.

Text message marketing can be an effective way to reach customers, as it has a high open rate and can be personalized. However, it is important to make sure that the messages are relevant and not spam, as this can quickly turn customers off.

There are a few different ways to collect cell phone numbers for text message marketing. One way is to include a sign-up form on your website or landing page. Another way is to collect numbers in-store, either through a physical sign-up sheet or through an electronic system. Read more