Text RoomWhy Text Messages are Better than Email Marketing
There are quite a few reasons for why text messages are better than email marketing when it comes to marketing to customers or potential customers. Here are three reasons:
Customers are more likely to read a text message than an email. Inboxes are overflowing with emails, many of which are promotional in nature. Customers are more likely to open and read a text message, especially if it’s from a company or brand they know and trust.
Text messages are more personal than emails. When you send a text message, it feels like you’re reaching out to the customer on a more personal level. You can include the customer’s name in the message, which adds an extra layer of personalization.
Text messages are more immediate than emails. When you send a text message, the customer is more likely to see it right away than an email.
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