June 2018

Text messages are convenient, personal, and engaging.

Text messages are an incredibly popular way for businesses to communicate with their consumers. Here are three reasons why consumers love getting text messages from businesses:

They are convenient. Text messages are quick and easy to read, which makes them convenient for busy consumers. They can be read and responded to at a time that is convenient for the consumer, which is often much appreciated.

They are personal. Text messages feel more personal than other forms of communication from businesses, such as email or even phone calls. They often include the consumer’s name, which makes them feel special and valued.

They are often interactive. Many businesses use text messages as an opportunity to interact with their consumers. This can be done through polls, contests, or simply asking questions. This interaction is often appreciated by consumers as it makes them feel like their opinion matters to the business. Read more