January 2016

SMS Marketing: Reaching Customers on the Go

Text message marketing (or SMS marketing) is a form of marketing that uses text messages to communicate with customers. SMS marketing can be used to send special offers, reminders, alerts, and other information to customers.

SMS marketing is an effective way to reach customers because nearly everyone has a cell phone and carries it with them everywhere they go. This means that businesses can reach their customers no matter where they are. SMS marketing is also a very personal form of marketing, as it allows businesses to send messages directly to their customers’ phones.

Another reason SMS marketing is effective is because it has a high open rate. Because people carry their phones with them everywhere, they are more likely to see and read a text message than an email or other type of message. And, because text messages are short and to the point, customers are more likely to read them and act on them. Read more


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