March 2015

Why Text Messages are Taking Over Email Marketing

Text messages are becoming increasingly popular as a means of communication, especially among young people. Here are three reasons why text messages are better than email marketing:

Text messages are more personal. They are less formal than emails and can be more easily customized to the individual recipient.

Text messages are more immediate. People are more likely to read a text message as soon as they receive it, whereas an email might sit in their inbox for days before they get around to reading it.

Text messages are more engaging. Because they are shorter and less formal, text messages are more likely to hold the recipient’s attention than an email.

Text Message Marketing: The Benefits for Businesses

There are plenty of reasons to think that text message marketing would be great for businesses.

First, it allows businesses to reach a wide audience with minimal effort. A text message can be sent to thousands of people with the click of a button, and it only takes a few seconds to write a message. This is a much faster and easier way to reach people than other marketing methods, such as email marketing or direct mail.

Second, text messages are more likely to be read than other types of messages. People are more likely to read a text message than an email, and they’re also more likely to read a text message than a piece of direct mail. This is because text messages are short and to the point, and people can read them quickly.

Third, text messages are personal. When you send a text message to someone, they can read it right away, and they can reply to you right away. Read more


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