February 2015

Why Text Message Marketing is a Powerful Tool for Businesses

text message marketing is a powerful tool that can help businesses reach a wide audience with a simple, concise message. By using an SMS service, businesses can send out text messages to customers and prospects with ease, and track results to see who is opening and engaging with the message.

There are a few key things to keep in mind when crafting a text message marketing campaign:

Keep it short and sweet: Because people are often reading texts on their mobile devices, it’s important to keep messages short and to the point. Otherwise, you risk losing the reader’s attention.

Use strong calls to action: A text message is a great way to prompt customers to take action, whether it’s to visit your website, sign up for a newsletter, or take advantage of a special offer.

Personalize messages: Sending a text message is a personal way to reach out to customers, so take advantage of that by addressing them by name and including other personal details. Read more

Text messages are better than email marketing

Text messages are better than email marketing for a number of reasons. First, text messages are more personal. They are sent directly to a person’s phone, which they are likely to have with them at all times. This makes it more likely that the person will see the message and read it.

Second, text messages are more immediate. They are generally read and responded to much more quickly than email messages. This makes them ideal for time-sensitive information or offers.

Finally, text messages are less likely to be ignored. Email inboxes are often full of messages, many of which are promotional or marketing messages. It is easy to overlook or delete these messages without reading them. Text messages, on the other hand, are more likely to be read and responded to.


Top