August 2011

Text message marketing: the new way to connect with your customers

There are plenty of reasons to love text message marketing, but here are just a few:

Text messages are personal. They’re sent directly to your customers’ phones, so you can be sure they’ll see your message.

Text messages are immediate. Your customers can read your message as soon as they receive it.

Text messages are interactive. You can include links, images, and even videos in your text messages, which makes them more engaging than email marketing messages.

Text messages are concise. Because of the limited character count, you have to get straight to the point in your text messages. This can be a good thing or a bad thing, depending on your message.

Text messages are trackable. You can see how many people received your text message, how many people opened it, and how many people clicked on any links included in the message. Read more


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