August 2010

Text Message Marketing: How to Get Started

Text message marketing works by businesses sending promotional or informative text messages to customers who have opted-in to receive them. The opt-in can happen in a variety of ways, but typically customers will either reply to a keyword with a short code or they will input their phone number on a website or at a physical location. Once a customer has opted-in, they will start receiving text messages from the business. These messages can include anything from discounts and coupon codes to information about new products or services.

Text message marketing is a great way for businesses to reach their customers on a personal level. Because customers have opted-in to receive messages from the business, they are more likely to be receptive to the content. Additionally, text messages have a high open rate, meaning that customers are more likely to see and read the message. This makes text message marketing an effective way to reach customers and promote your business. Read more