Text RoomWhy Text Messages are the Best Marketing Tool
There are several reasons text messages are often seen as being better than email for marketing purposes. First, people are generally more likely to read a text message than an email. Email can be easily ignored, but people generally feel obligated to at least read a text message.
Another reason text messages are often seen as being better than email marketing is that text messages are generally more personal. They feel like they are coming from a real person, rather than a faceless corporation.
Finally, text messages are often seen as being more immediate. Email can sit in someone’s inbox for days before they get around to reading it, but a text message is generally read as soon as it is received. This can be critical for time-sensitive messages.