Text RoomText Message Marketing: The New Way to Boost Business
Assuming you are asking about the value to businesses, text message marketing can be extremely valuable.
With an open rate of nearly 98%, text messages are virtually guaranteed to be seen by recipients. This is a much higher open rate than email, social media, or even phone calls.
Text messages are also very personal. They come directly to someone’s phone, which is almost always within arms reach. This makes them difficult to ignore.
Finally, text messages can be very timely. They can be used to send reminders about upcoming events, sales, or appointments. This can be especially helpful for businesses with a lot of appointment-based bookings.