October 2007

Text Message Marketing: Is It Right for Your Business?

Text message marketing is a form of direct marketing that businesses use to communicate with customers or prospects using SMS (short message service). Bulk SMS marketing is a permission-based marketing technique where businesses send out marketing messages to a group of people who have opted-in to receive them.

The benefits of text message marketing for businesses include the ability to reach a large number of people quickly and at a low cost. SMS marketing is also a very personal form of communication, which can help businesses build relationships with their customers.

To get started with text message marketing, businesses need to choose a bulk SMS service provider and then create a list of opt-in contacts. businesses can then create and send marketing messages to their contacts through the SMS service provider’s web-based platform.


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